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How to Succeed at YouTube SEO
Let’s talk YouTube. Not cat videos and conspiracy theories, but serious business—like getting your healthcare brand noticed in a sea of content so deep it might as well have sharks.
If you’re a healthcare marketer wondering how to get more views, more clicks, and maybe even a few fans, you’re in the right place. YouTube SEO isn’t rocket science, but it does take a smart strategy, a little charm, and yes—some really good keywords. Buckle up. We’re diving into the world of thumbnails, tags, and titles.
Know Your Audience Like You Know Your Favourite Snack
The first step to YouTube success is understanding who you’re talking to. Are they patients? Doctors? Other healthcare professionals who are 97% coffee and 3% human? Whatever the case, your content needs to speak their language. Use terms they’re searching for, answer questions they’re actually asking, and keep things engaging—because no one wants to watch a five-minute snooze fest, even if it’s packed with vital medical insights.
Keywords Are King (But Don’t Be Weird About It)
YouTube is owned by Google, which means your video is basically auditioning for the biggest search engine in the world. Use relevant keywords in your title, description, and tags. But don’t go full robot mode. “Healthcare marketing agency with the best healthcare marketing agency tips” is just… a cry for help. Be natural. Be helpful. And yes, be findable.
Oh, and by the way, here’s a perfect example of how to use a keyword like a pro—check out this healthcare marketing agency that absolutely nails it. See what we did there?
Titles That Tease, But Don’t Trick
If your video is called “How to Triple Your Healthcare Leads in 3 Minutes” and it’s just a slideshow of inspirational quotes, people will leave. Fast. Your title should create curiosity, offer a benefit, and deliver what it promises. Think: “5 Healthcare Video Ideas That Actually Get Views” or “How to Build Patient Trust on YouTube Without Wearing a Lab Coat.”
Bonus points if you make it punchy and clever. Your goal? Get someone to click without making them feel like they just fell for clickbait.
Thumbnails That Stop the Scroll
Your thumbnail is your video’s first impression. Make it count. Use bold text, expressive faces, and clear visuals. No blurry screenshots or logos floating in a sea of corporate blue. Give people a reason to pause and say, “Okay, what’s this all about?”
Pro tip: Faces work great. Even better if that face is reacting dramatically. Surprise, confusion, pure joy—whatever emotion your video delivers, show it in the thumbnail.
Descriptions Matter (A Lot More Than You Think)
YouTube descriptions aren’t just for decoration. They help YouTube understand what your video is about. Include a short summary, your main keywords, and links to your website, social channels, and any other goodies your audience might want. This is your chance to guide viewers exactly where you want them to go.
It’s also a prime place to remind people that your healthcare marketing agency understands their pain points and has the cure. See what we did again? That’s two uses—check.
Tags, Hashtags, and Other Metadata Magic
Tags help YouTube get your video in front of the right eyes. Use a mix of broad and specific tags—think “healthcare video marketing” and “YouTube tips for hospitals.” Hashtags can also boost discoverability. Stick a few relevant ones in your description and let the algorithm do its thing.
Don’t overdo it, though. This isn’t a spelling bee. Choose a handful of powerful tags, and call it a day.
Engagement Is Everything
YouTube rewards videos that people interact with. That means likes, comments, shares, and watch time. Encourage viewers to like your video, drop a comment, or hit that bell icon like it owes them money. Respond to comments to build a community and keep your channel alive and kicking.
Consider adding a call to action at the end of your videos too. “Visit our website,” “Download our guide,” or “Subscribe for more healthcare marketing goodness” are all great options.
Keep It Consistent and Keep It Coming
One hit video won’t turn your channel into a success overnight. Keep posting, keep optimizing, and keep learning. Over time, your audience will grow, and so will your impact. YouTube SEO is a long game—but trust us, it’s worth it.
Ready to take your YouTube game to the next level?
If you’re looking to level up your digital strategy with a proven team, head over to Signify Digital. We’re a creative healthcare marketing agency that knows how to make algorithms and audiences fall in love with your brand. Let’s turn your next video into your best yet.
If you’re a healthcare marketer wondering how to get more views, more clicks, and maybe even a few fans, you’re in the right place. YouTube SEO isn’t rocket science, but it does take a smart strategy, a little charm, and yes—some really good keywords. Buckle up. We’re diving into the world of thumbnails, tags, and titles.
Know Your Audience Like You Know Your Favourite Snack
The first step to YouTube success is understanding who you’re talking to. Are they patients? Doctors? Other healthcare professionals who are 97% coffee and 3% human? Whatever the case, your content needs to speak their language. Use terms they’re searching for, answer questions they’re actually asking, and keep things engaging—because no one wants to watch a five-minute snooze fest, even if it’s packed with vital medical insights.
Keywords Are King (But Don’t Be Weird About It)
YouTube is owned by Google, which means your video is basically auditioning for the biggest search engine in the world. Use relevant keywords in your title, description, and tags. But don’t go full robot mode. “Healthcare marketing agency with the best healthcare marketing agency tips” is just… a cry for help. Be natural. Be helpful. And yes, be findable.
Oh, and by the way, here’s a perfect example of how to use a keyword like a pro—check out this healthcare marketing agency that absolutely nails it. See what we did there?
Titles That Tease, But Don’t Trick
If your video is called “How to Triple Your Healthcare Leads in 3 Minutes” and it’s just a slideshow of inspirational quotes, people will leave. Fast. Your title should create curiosity, offer a benefit, and deliver what it promises. Think: “5 Healthcare Video Ideas That Actually Get Views” or “How to Build Patient Trust on YouTube Without Wearing a Lab Coat.”
Bonus points if you make it punchy and clever. Your goal? Get someone to click without making them feel like they just fell for clickbait.
Thumbnails That Stop the Scroll
Your thumbnail is your video’s first impression. Make it count. Use bold text, expressive faces, and clear visuals. No blurry screenshots or logos floating in a sea of corporate blue. Give people a reason to pause and say, “Okay, what’s this all about?”
Pro tip: Faces work great. Even better if that face is reacting dramatically. Surprise, confusion, pure joy—whatever emotion your video delivers, show it in the thumbnail.
Descriptions Matter (A Lot More Than You Think)
YouTube descriptions aren’t just for decoration. They help YouTube understand what your video is about. Include a short summary, your main keywords, and links to your website, social channels, and any other goodies your audience might want. This is your chance to guide viewers exactly where you want them to go.
It’s also a prime place to remind people that your healthcare marketing agency understands their pain points and has the cure. See what we did again? That’s two uses—check.
Tags, Hashtags, and Other Metadata Magic
Tags help YouTube get your video in front of the right eyes. Use a mix of broad and specific tags—think “healthcare video marketing” and “YouTube tips for hospitals.” Hashtags can also boost discoverability. Stick a few relevant ones in your description and let the algorithm do its thing.
Don’t overdo it, though. This isn’t a spelling bee. Choose a handful of powerful tags, and call it a day.
Engagement Is Everything
YouTube rewards videos that people interact with. That means likes, comments, shares, and watch time. Encourage viewers to like your video, drop a comment, or hit that bell icon like it owes them money. Respond to comments to build a community and keep your channel alive and kicking.
Consider adding a call to action at the end of your videos too. “Visit our website,” “Download our guide,” or “Subscribe for more healthcare marketing goodness” are all great options.
Keep It Consistent and Keep It Coming
One hit video won’t turn your channel into a success overnight. Keep posting, keep optimizing, and keep learning. Over time, your audience will grow, and so will your impact. YouTube SEO is a long game—but trust us, it’s worth it.
Ready to take your YouTube game to the next level?
If you’re looking to level up your digital strategy with a proven team, head over to Signify Digital. We’re a creative healthcare marketing agency that knows how to make algorithms and audiences fall in love with your brand. Let’s turn your next video into your best yet.
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